I. Why Start a Business: Bringing a Human Touch to Tech
While on vacation, Laura noticed that people were reluctant to leave their phones to charge. This made her realize that most tech products focus only on function, lacking an emotional connection. Combining this insight with her past experience in the automotive industry, where design always had a purpose, she decided to create tech products that are both aesthetically pleasing and heartwarming, making technology cool and enjoyable.
II. Product Development: Crafting and Overcoming Challenges
Their first product, the Alma wireless charger, is small and portable, designed to resemble a piece of jewelry. The team spent 18 months solving technical problems for this product, even working with Korean engineers to tackle issues like circular lithium batteries. This charger supports MagSafe, provides 6 to 8 hours of power after a one-hour charge, and retails for $85.
III. Future Plans: Steady Growth and Diverse Offerings
Alma, available on its website, has done custom designs for places like the Carlyle Hotel. Laura aims to bring production to the US to speed things up. She's planning new products and accessories, growing the business carefully. She finds starting a business tough but rewarding, hoping to inspire her daughter.